Brand Overview
2026 Vision
Connected families. Supported parents. Thriving multiples.
Mission Statement
Celebration
To celebrate with families the joys of a multiple birth through community, education and support
Relief
To relieve distress, hardship and/or social isolation and support for the unique challenges experienced by multiple birth families
Education & Support
To provide means of exchanging information and offering mutual support on the care and raising of multiple birth children
Community
To offer community events, information sessions, volunteer opportunities and resources to encourage the ongoing development of multiple birth children and their families
Brand Personality
Supportive
Inclusive
Friendly
Nurturing
Community-focused
Logo System
The Meaning Behind Our Logo
Our logo features handprints in colorful squares, symbolising that with multiples you have many hands – and need many hands! This represents the beautiful reality of multiple birth families: the joy of multiple children, the support of community, and the many helping hands that make it all possible. Each coloured square represents one of our vibrant brand values, coming together to form a united, supportive whole.
Primary Logos
Our main logos featuring the handprint icon represent the heart of our brand.
Vertical Logo
Best for: Social media profiles, tall spaces, square formats
Horizontal Logo
Best for: Headers, banners, wide spaces, business cards
Text Only Logo
Best for: When icon is shown separately, minimal layouts, small sizes
Icons - Handprint Style
Use these icons when you need the symbol without text, perfect for app icons, favicons, and social media.
Square Handprint Icon
Best for: App icons, profile pictures, square spaces
Horizontal Handprint Icon
Best for: Decorative elements, headers, wide formats
Icons - Letter Style
Alternative icons featuring the NMBC letters in colored squares for variety and flexibility.
Square Letter Icon
Best for: Alternative icon, simplified branding
Horizontal Letter Icon
Best for: Simplified headers, compact spaces
Logo on Different Backgrounds
Our full-color logo works best on light backgrounds. Black and white variations are available for special applications.
Light Background
Preferred
White Background
Ideal
Dark Background
Use white version when available
📏 Logo Usage Rules
- • Primary logos: Use vertical or horizontal handprint logos for most applications
- • Icons: Use handprint icons for digital applications (favicons, app icons, profile pictures)
- • Letter icons: Use as alternatives when simplified branding is needed
- • Clear space: Maintain minimum clear space equal to the height of one colored square around all logos
- • Minimum size: Never use logos smaller than 120px wide for horizontal versions, 80px for square versions
- • Backgrounds: Full-color logos work best on light or white backgrounds
- • Black & white: Contact NMBC committee for approved monochrome versions if needed
- • Never: Stretch, distort, rotate, or modify the logo colours or proportions
- • File formats: Use PNG files with transparent backgrounds for digital, vector (SVG/EPS) for print
Colour Palette
Our vibrant colour palette reflects the joy, diversity, and energy of multiple birth families. Each colour has specific meanings and applications.
NMBC Pink
#fa4dc8
RGB: 250, 77, 200
Represents:
Nurturing, compassion, celebration
NMBC Blue
#1e96fc
RGB: 30, 150, 252
Represents:
Trust, support, reliability
NMBC Yellow
#ffc823
RGB: 255, 200, 35
Represents:
Joy, optimism, energy
NMBC Green
#65ad05
RGB: 101, 173, 5
Represents:
Growth, community, harmony
Primary Applications
- Pink: Headlines, call-to-action buttons, celebration content
- Blue: Body text, informational content, trust elements
- Yellow: Highlights, warnings, energy elements
- Green: Success messages, growth content, community elements
Color Accessibility
- • All colours meet WCAG AA contrast requirements on white backgrounds
- • Use white text on Pink, Blue, and Green backgrounds
- • Use dark text on Yellow backgrounds
- • Test colour combinations for accessibility compliance
Typography
Our typography system balances friendliness with professionalism, ensuring clear communication across all touchpoints.
Heading Fonts
Primary: Heartland Sans
Heartland Sans Bold
Perfect for headlines
Friendly, approachable, and highly readable
Alternative: Bubblebody Neue
Bubblebody Neue
Playful and warm
Use for children's content and playful materials
Body Font
Open Sans
Open Sans Regular - Highly readable and professional. Perfect for body text, descriptions, and longer content. The quick brown fox jumps over the lazy dog.
Open Sans Semibold - Great for emphasis and subheadings within body content.
Open Sans Regular 14px - Ideal for captions, fine print, and secondary information.
Typography Hierarchy
H1 - Main Headlines
Heartland Sans Bold, 48px, NMBC Pink
H2 - Section Headers
Heartland Sans Bold, 36px, NMBC Blue
H3 - Subsection Headers
Heartland Sans Bold, 24px, Dark Gray
Body Text - Main content and paragraphs use Open Sans Regular at 18px for optimal readability.
Open Sans Regular, 18px, Dark Gray
Caption Text - Used for image captions, fine print, and secondary information.
Open Sans Regular, 14px, Medium Gray
Photography Style
Our photography captures the authentic joy and connection of multiple birth families, emphasizing genuine moments and positive emotions.
Style Guidelines
Smiling & Happy
Capture genuine smiles, laughter, and joyful moments that reflect the positive spirit of NMBC families
Club Families
Feature real NMBC member families, showcasing the diversity and authenticity of our community
Natural Lighting
Use soft, natural lighting that creates warm, welcoming atmospheres
Connection
Show interactions, hugs, play, and moments that demonstrate family bonds and community support
Technical Specifications
Resolution & Quality
- • Minimum 300 DPI for print materials
- • High resolution (2000px+ width) for web use
- • Sharp focus on subjects
Composition
- • Leave space for text overlay when needed
- • Use rule of thirds for dynamic compositions
- • Include variety of close-ups and wide shots
Color Treatment
- • Bright, vibrant colours that complement brand palette
- • Avoid overly saturated or filtered looks
- • Maintain natural skin tones
📸 Photography Checklist
✅ Do:
- • Capture genuine emotions and interactions
- • Include children of various ages
- • Show diverse family compositions
- • Use natural, flattering lighting
- • Get proper consent from families
❌ Avoid:
- • Staged or overly posed shots
- • Dark or poorly lit images
- • Cluttered or distracting backgrounds
- • Heavy filters or artificial effects
- • Images that don't represent our community
Brand Applications
See how our brand elements work together across different materials and platforms.
1080x1080
Social Media Post
Instagram • Facebook
Join us for playgroup!
Every fortnight in Newcastle & Maitland
A4 Print
Event Flyer
Printed materials
Christmas Party 2024
Food, fun & Santa visits!
Saturday 14 December • 10am-2pm
1200x400
Website Header
Digital presence
Newcastle Multiple Birth Club
www.nmbc.org.au
Apparel
Merchandise
T-shirts • Tote bags
NMBC
Est. 2009
85x55mm
Business Card
Contact details
Sarah Johnson
President
president@nmbc.org.au
Email
Newsletter
Monthly updates
NMBC Monthly
Events, tips & community news
📋 Application Specifications
Digital Formats:
- • Social Media: 1080x1080px (Instagram), 1200x630px (Facebook)
- • Website Headers: 1200x400px minimum
- • Email: 600px width maximum
- • Profile Images: 400x400px minimum (use square handprint icon)
- • Favicons: Use square handprint or letter icon, 512x512px
Print Formats:
- • Business Cards: 85x55mm, 300 DPI
- • Flyers: A4 (210x297mm), 300 DPI
- • Banners: Various sizes, use horizontal logo
- • Merchandise: Vector format for scalability
Usage Guidelines
Follow these guidelines to maintain brand consistency and ensure professional presentation across all materials.
✅ Do's
Use official logo files
Always use the provided logo files downloaded from the official source - never recreate or modify
Choose the right logo version
Use handprint logos for primary applications, letter icons for simplified contexts
Maintain clear space
Keep minimum clear space around the logo equal to the height of one colored square
Use brand colours consistently
Stick to the official four-colour palette (#fa4dc8, #1e96fc, #ffc823, #65ad05)
Test for accessibility
Ensure colour combinations meet WCAG AA contrast requirements
❌ Don'ts
Don't recreate or modify logos
Never attempt to recreate handprints, change colours, or alter the logo design in any way
Don't distort the logo
Never stretch, skew, rotate, or change the proportions of any logo variation
Don't use on busy backgrounds
Avoid placing logos on complex patterns or images where they lose visibility
Don't use low-quality files
Avoid pixelated, blurry, or low-resolution logo files - always use official high-res versions
Don't add effects or shadows
Keep logos clean - no drop shadows, glows, gradients, or other visual effects
Brand Approval Process
Create
Design materials following these brand guidelines and using official logo files
Review
Submit to the NMBC committee for brand compliance review
Publish
Once approved, materials can be published and distributed